Our Story

A Journey of Discovery, Learning and Empowerment Through Ice Baths

Our Story

SAMUI was born from a personal search for natural ways to improve quality of life, performance and health. Our founders, who worked for years in sports, health and personal development, discovered the amazing power of ice baths when seeking solutions to cope with daily stress and improve athletic performance.

What started as a personal experiment quickly became a deep passion. After experiencing firsthand the significant changes that ice baths brought to our lives - improved sleep, increased energy levels, enhanced mental clarity and faster recovery from workouts - we realized we had to share this knowledge and experience with others.

Today, SAMUI is a leading ice bath center in Israel, serving hundreds of participants annually - professional athletes, entrepreneurs, professionals and anyone seeking a natural way to improve their quality of life. We continue to learn, develop and refine our methods, while maintaining our commitment to quality, professionalism and real results.

Man with crossed arms, wearing Quicksilver shirt. Variant 1.

Our Mission

To make the amazing benefits of ice baths accessible to every person in Israel, and provide practical tools for improving health, performance and quality of life through a professional, scientific and personally tailored approach.

Our Vision

To be the leading and most trusted ice bath center in Israel, and lead a revolution in the perception of health and lifestyle by combining traditional techniques with current scientific research.

Our Values

Professionalism, authenticity, commitment to results, personal approach, continuous learning and maintaining a safe and supportive environment for every participant. We believe in the power of community and mutual support.

Our Professional Approach

At SAMUI we believe in a holistic approach that combines the physical and mental benefits of ice baths. Our programs are based on current scientific research, years of practical experience and deep understanding of each participant's personal needs.

We don't believe in generic solutions. Each participant receives personal attention, a customized program and close guidance throughout the entire process. Our instructors undergo comprehensive and ongoing training, and regularly update themselves with the latest research in the field.

Maximum Safety

We place special emphasis on participant safety, with advanced equipment, clear protocols and close supervision by experienced instructors.

Personal Customization

Each program is personally tailored to the fitness level, goals and unique needs of each participant.

Scientific Approach

Our methods are based on current scientific research and are regularly updated according to new discoveries.

Ongoing Support

We provide guidance and support even after the workshops, to ensure participants continue to benefit long-term.

What Makes SAMUI Special

Certified Instructors

All our instructors have undergone comprehensive training and hold professional certifications in ice baths and breathing techniques.

Research-Based Approach

We follow the latest research and regularly update ourselves with new discoveries in the field.

Supportive Community

Our participants become part of a supportive and empowering community that provides motivation and mutual support.

Advanced Equipment

We use the most advanced and safe equipment, enabling an optimal and secure experience.

Tracking and Progress

We track each participant's progress and adjust the program according to results.

Commitment to Results

We are committed to providing real and measurable results, and work until participants achieve their goals.

Ready to Join the SAMUI Family?

Come discover how ice baths can change your life

Contact Us Now